Album Cover Analysis

             Kygo

Kygo's album 'Firestone' featuring Conrad, is all very dark coloured, and simplistic.
The covers and designs only contain the artist's logo, name and the song/album title.

The artwork doesn't contain any pictures of the artist, this could be due to Kygo only being a composer and DJ and doesn't actually sing in the music he creates. He only writes the lyrics and edits it.

Avicii

Avicii's album 'True' which debuted in 2014 and many of the songs on this album scaled the charts.
The art is very minimalistic, like Kygo's.
It's a theme within the EDM genre that album art is very minimalistic, and as such, is something I will be using in my song's album art.

The front cover shows a dark figure which is presumed to be him. This could, again like Kygo, be due to him not actually singing on the album hence he isn't the centre focus of the art.
Then on the main cover, it has "True" written in a bold, white font, which is contrasting against the dark, black background.
Furthermore, it also has Avicii's logo and his name at the bottom of the cover as well. Again, the size of his artist name could be referencing to how he doesn't sing in any of the songs.

Gryfinn

Gryffin's single 'Feel Good' which released in 2017, which scaled the YouTube trending and hit over 5 million views in 2 months on YouTube, and 21 million on Spotify.

The artwork shows a woman sitting on an edge overlooking the city. The city is very colourful, representing a happy place. The artwork  compares to the audio of the song very close. The song is about feeling good, and relationships, and in general being happy. I think the song relates to the artwork very well due to this. 

The song, Feel Good, is an EDM song, yet it doesn't conform to the usual standard of EDM songs have the artist's logo on the artwork.

My audience feedback

I plan to ask a selection of 10-15 people the following questions about my first draft of my music video:

1. What were your initial thoughts on the music video?
1. I am asking this so I can get a generalised opinion of the video overall, and then if the general consensus is that I should change something about the video, it helps me out.
2. What are your thoughts on the placement of the actors, and the choice is actors?
1. I am asking this to see what my audience's opinion on the actors is. As per the Uses and Gratification theory, the audience may look up to the actors. As the Uses and Gratification theory can play an important part within a music video, I want to make my audience relate to my actors.
3. What is your opinion on the use of minimal editing and a continuous shot?
1. I'm asking this to get people's opinion on the minimalistic editing and use of a continuous shot.
4. How do you feel the music video relates to the content of the song?
1. As per Andrew Goodwin's theory, Goodwin believes that a song's music video must relate to the content being displayed on the screen. 
5. How easy was it for you to understand the concept behind the video?
1. I want my video to be easily understood by all audiences, so if people don't understand the concept I won't achieve this aim.
6. What were your opinions on the shots and angles used in the video?
7. What is your opinion on the use of props and costumes? 

Production Team

My production team for my music video is:



Actors:
 - Rachel
 - Chris


Director:
 - Myself

Cameras:
 - Myself

Editing:
 - Myself


I have chosen to undertake the filming, directing and editing myself as I have a vision in my head of how I want the video to look, and I feel that I can best bring that vision to a video rather than trying to explain to someone how I want it to go and then further wasting more time.

Finalise Storyboard

Location Reconnaissance

I have decided to use Caversham Courts for the filming of my music video.

The area provides good lighting, and places to record my video properly.

Below is an image of Caversham Courts.

As Caversham Courts is public grounds, I did not need permission to use this land or record here.

Actors

I have chosen one female actor and one male actor, Rachel and Will. Both are aged 17, here's the permission I gained from both of them:

My first actor, Rachel, is 17 and studying Drama at school.

I've chosen to work with Rachel as we worked together on another project, and it was easy to work together. Furthermore, she's studying Drama at school and has drama expertise.

My second actor, Chris, is also 17, and also studies Drama.

I've been known with Chris for a while, and he's good to work with. He's also studying Drama at school, which means he can also input his drama expertise.

Calendar & Timeline

All filming will be done outside of class-time, to maximise the time slots we get to film.