Evaluation Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

My music video uses, develops and challenges many conventions of real media products. One way in which this is done is through the lack of lip-syncing, which is a common trait in EDM music videos. An example of this was Justin Bieber's Love Yourself video.

My lack of a lip syncing in my music video conforms to the general standard of EDM music videos, as well as using certain parts of Barthe's Enigma code, allowing the audience to interpret what they see in their own way, rather than how I see it and feeding my views to the audience. As well as creating a puzzle for the audience to decode for themselves, this means that the representations aren't just handed to them, they must decode them and interpret them for themselves.
Although this is a general standard for EDM, it goes against the typical standard of all music videos. Such as Andrew Goodwin's theory that the video should be relational to the song, and hence lyrics should be incorporated into the video. I went against this convention as, like it's mentioned above, it's an industry standard for EDM, so to remain authentic and true to the genre, I decided to conform to the genre not the overall industry's standards.

The use, or deliberate non-usage, of a theory helped improve my product as a whole, meaning I could attract more audiences effectively.