Evaluation Question 4

Evaluation Question 3

What have you learnt from your audience feedback?

I learnt that audience feedback plays a big part in making a music video, overall. And that to create a successful music video, although your input in it is very important, overall the viewers opinions and input is even more important.
By collecting and using audience feedback, I was using Stuart Hall's reception theory to aid my music video.
Furthermore, by listening to their feedback it helped create a better music video which appealed to more people rather than just myself.

Although the feedback I received was critical, it was constructive criticism which meant I could then improve my work. This feedback not only helped improve the video, it also helped me grasp a clearer vision of what my audience would want, and in certain cases realise how I had failed to meet those visions.
The use of questionnaires through TypeForm, meant we could easily gather responses for our music video, and this was a massive help to us, and without TypeForm the product wouldn't of reached its final state, and potentially may not of appealed to my target audience. 

Evaluation Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

My music video uses, develops and challenges many conventions of real media products. One way in which this is done is through the lack of lip-syncing, which is a common trait in EDM music videos. An example of this was Justin Bieber's Love Yourself video.

My lack of a lip syncing in my music video conforms to the general standard of EDM music videos, as well as using certain parts of Barthe's Enigma code, allowing the audience to interpret what they see in their own way, rather than how I see it and feeding my views to the audience. As well as creating a puzzle for the audience to decode for themselves, this means that the representations aren't just handed to them, they must decode them and interpret them for themselves.
Although this is a general standard for EDM, it goes against the typical standard of all music videos. Such as Andrew Goodwin's theory that the video should be relational to the song, and hence lyrics should be incorporated into the video. I went against this convention as, like it's mentioned above, it's an industry standard for EDM, so to remain authentic and true to the genre, I decided to conform to the genre not the overall industry's standards.

The use, or deliberate non-usage, of a theory helped improve my product as a whole, meaning I could attract more audiences effectively.

Video