Evaluation Question 4

Evaluation Question 3

What have you learnt from your audience feedback?

I learnt that audience feedback plays a big part in making a music video, overall. And that to create a successful music video, although your input in it is very important, overall the viewers opinions and input is even more important.
By collecting and using audience feedback, I was using Stuart Hall's reception theory to aid my music video.
Furthermore, by listening to their feedback it helped create a better music video which appealed to more people rather than just myself.

Although the feedback I received was critical, it was constructive criticism which meant I could then improve my work. This feedback not only helped improve the video, it also helped me grasp a clearer vision of what my audience would want, and in certain cases realise how I had failed to meet those visions.
The use of questionnaires through TypeForm, meant we could easily gather responses for our music video, and this was a massive help to us, and without TypeForm the product wouldn't of reached its final state, and potentially may not of appealed to my target audience. 

Evaluation Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

My music video uses, develops and challenges many conventions of real media products. One way in which this is done is through the lack of lip-syncing, which is a common trait in EDM music videos. An example of this was Justin Bieber's Love Yourself video.

My lack of a lip syncing in my music video conforms to the general standard of EDM music videos, as well as using certain parts of Barthe's Enigma code, allowing the audience to interpret what they see in their own way, rather than how I see it and feeding my views to the audience. As well as creating a puzzle for the audience to decode for themselves, this means that the representations aren't just handed to them, they must decode them and interpret them for themselves.
Although this is a general standard for EDM, it goes against the typical standard of all music videos. Such as Andrew Goodwin's theory that the video should be relational to the song, and hence lyrics should be incorporated into the video. I went against this convention as, like it's mentioned above, it's an industry standard for EDM, so to remain authentic and true to the genre, I decided to conform to the genre not the overall industry's standards.

The use, or deliberate non-usage, of a theory helped improve my product as a whole, meaning I could attract more audiences effectively.

Video

Album Cover Analysis

             Kygo

Kygo's album 'Firestone' featuring Conrad, is all very dark coloured, and simplistic.
The covers and designs only contain the artist's logo, name and the song/album title.

The artwork doesn't contain any pictures of the artist, this could be due to Kygo only being a composer and DJ and doesn't actually sing in the music he creates. He only writes the lyrics and edits it.

Avicii

Avicii's album 'True' which debuted in 2014 and many of the songs on this album scaled the charts.
The art is very minimalistic, like Kygo's.
It's a theme within the EDM genre that album art is very minimalistic, and as such, is something I will be using in my song's album art.

The front cover shows a dark figure which is presumed to be him. This could, again like Kygo, be due to him not actually singing on the album hence he isn't the centre focus of the art.
Then on the main cover, it has "True" written in a bold, white font, which is contrasting against the dark, black background.
Furthermore, it also has Avicii's logo and his name at the bottom of the cover as well. Again, the size of his artist name could be referencing to how he doesn't sing in any of the songs.

Gryfinn

Gryffin's single 'Feel Good' which released in 2017, which scaled the YouTube trending and hit over 5 million views in 2 months on YouTube, and 21 million on Spotify.

The artwork shows a woman sitting on an edge overlooking the city. The city is very colourful, representing a happy place. The artwork  compares to the audio of the song very close. The song is about feeling good, and relationships, and in general being happy. I think the song relates to the artwork very well due to this. 

The song, Feel Good, is an EDM song, yet it doesn't conform to the usual standard of EDM songs have the artist's logo on the artwork.

My audience feedback

I plan to ask a selection of 10-15 people the following questions about my first draft of my music video:

1. What were your initial thoughts on the music video?
1. I am asking this so I can get a generalised opinion of the video overall, and then if the general consensus is that I should change something about the video, it helps me out.
2. What are your thoughts on the placement of the actors, and the choice is actors?
1. I am asking this to see what my audience's opinion on the actors is. As per the Uses and Gratification theory, the audience may look up to the actors. As the Uses and Gratification theory can play an important part within a music video, I want to make my audience relate to my actors.
3. What is your opinion on the use of minimal editing and a continuous shot?
1. I'm asking this to get people's opinion on the minimalistic editing and use of a continuous shot.
4. How do you feel the music video relates to the content of the song?
1. As per Andrew Goodwin's theory, Goodwin believes that a song's music video must relate to the content being displayed on the screen. 
5. How easy was it for you to understand the concept behind the video?
1. I want my video to be easily understood by all audiences, so if people don't understand the concept I won't achieve this aim.
6. What were your opinions on the shots and angles used in the video?
7. What is your opinion on the use of props and costumes? 

Production Team

My production team for my music video is:



Actors:
 - Rachel
 - Chris


Director:
 - Myself

Cameras:
 - Myself

Editing:
 - Myself


I have chosen to undertake the filming, directing and editing myself as I have a vision in my head of how I want the video to look, and I feel that I can best bring that vision to a video rather than trying to explain to someone how I want it to go and then further wasting more time.